Ethical Principles for the Use of Artificial Intelligence at Fitness Nation

At Fitness Nation, we believe in responsible, transparent, and human-centered use of Artificial Intelligence. Our AI coach was developed to support users on their journey toward better health, well-being, and motivation – but never to patronize or replace them.

Our ethical guidelines are as follows:

  1. Human-Centered
    The AI supports – it does not decide. Decisions regarding health, lifestyle, or behavior always remain with the individual. The AI serves as a companion, not an authority.
  2. Transparency & Traceability
    We are transparent about where and how AI is used – especially when content is automatically generated or recommendations are algorithmically created. The beta status of our AI coach feature is openly communicated.
  3. Data Protection & Privacy
    Our users’ privacy is sacred to us. All AI processes comply with applicable data protection laws (e.g., GDPR). Personal data is only processed when necessary, meaningful, and legally permitted under data protection regulations.
  4. Non-Discrimination & Fairness
    Our AI is trained and tested to avoid discriminatory statements, biases, or stereotypical recommendations. We rely on continuous monitoring and feedback to ensure fair outcomes for all user groups.
  5. Safety & Accountability
    The AI must never give recommendations that could endanger or harm users. We regularly review systems for risks and continue to develop them with a clear focus on safety. Our team is always available to assist with any problems or uncertainties.
  6. Learning Through Feedback
    Since our AI is in an ongoing development process, we welcome feedback, suggestions, or criticism. Every contribution helps us further develop the system responsibly.

Questions or comments?

Feel free to write to us at: feedback@fitness-nation.com